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Digital Marketing for Websites: Basics of SEO & Analytics

Digital Marketing for Websites: Basics of SEO & Analytics

in Marketing

(0 Ratings)

Created by Robert Ransdell

About this course

With the use of website builders, in 2020, anyone, even people with little to no experience, can create and publish a website in just a few hours. But this is NOT a course about building a website. Almost anybody can do that. This is about how you make your website successful and reach a broader audience.

There are over 1.7 billion websites online right now on the internet, and that number is growing fast. Standing out from that sort of competition is increasingly difficult. You may have something interesting to say or to offer, but it’s very likely that thousands of other websites from the same niche can claim the same thing.

In order to move ahead of the competition, you need to know how to

increase your number of visitors/traffic
gather data about your website & users
interpret the collected data from the tools used
make data based decisions that will turn your website into a visitors’ magnet and convert as many as possible into paying customers.

Our course offers all of these, using a hands-on approach, with video tutorials that actually show you how to use the best tools to reach your digital marketing goals. All of our communicated experience is tried and tested in the field. This is thanks to our work at Visitor Analytics, a company with highly relevant background in the field of website and user analytics.

In a first step, we will cover 2 main topics: SEO & website/user analytics. Since the time allocated for this course is limited, we will not go into the most in-depth details. We consider this to be a beginner’s course, the first step to online success. We will detail each section in future courses that will also offer certificates of completion.

Ce que vous allez apprendre

Find new ways to increase organic traffic: the basics of SEO
Learn the most important metrics describing your website performance
Learn how to make sense of user behavior data
Learn the most important metrics about Web Analytics, Behavioral Analytics and Content Writing for every website (Wix, Wordpress, etc.)

Y a-t-il des exigences ou prérequis pour ce cours ?

Web Server Basics
You should have beginner knowledge in creating and managing a simple website (even if just on a drag&drop builder)
NO technical background in statistics, analytics or digital marketing needed

À qui ce cours s'adresse-t-il ?

SEO Starters, SEO Advance, Wix, WordPress
Entrepreneurs who manage their own website
Freelancers who manage their own website
Small/medium business owners or small/medium business teams that run a website
Beginner digital marketing professionals
Marketing students

Comments (0)

SEO - Search Engine Optimization

15 Parts

1.0 - Module 1 - SEO - Search Engine Optimization.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

120.00 MB

1.6 - Outro to Module 1.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

100.00 MB

1.5 - User Interactions.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

50.00 MB

1.1 - General SEO Principles.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

120.00 MB

1.2.1 - Technical SEO - Load Speed.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

120.00 MB

1.2.2 - Technical SEO - Website Responsiveness.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

50.00 MB

1.2.3 - Technical SEO - Friendly URLs.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

100.00 MB

1.2.4 - Technical SEO - HTTPS.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

120.00 MB

1.2.5 - Google Search Console - Creating Search Console.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

100.00 MB

1.2.6 - Google Search Console - Using Search Console.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

50.00 MB

1.3 - Content Writing - Part 1 of 4.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

120.00 MB

1.3 - Content Writing - Part 2 of 4.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

100.00 MB

1.3 - Content Writing - Part 3 of 4.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

120.00 MB

1.3 - Content Writing - Part 4 of 4.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

100.00 MB

1.4 - Online Authority.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

120.00 MB

2.0 - Module 2 - Website & User Analytics

14 Parts

2.1 - Choosing the right tool.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

40.00 MB

2.2.1 - Metrics - Visitors, Page Views and Unique Visitors.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

40.00 MB

2.2.2 - Metrics - Bounce Rate.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

50.00 MB

2.2.3 - Metrics - Conversions.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

50.00 MB

2.2.4 - Metrics - Visitor Locations.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

50.00 MB

2.2.5 - Metrics - Referral Traffic.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

120.00 MB

2.2.6 - Metrics - UTM Campaigns.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

120.00 MB

2.2.7 - Metrics - Devices.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

100.00 MB

2.2.8 - Metrics - Timelines and Traffic Charts.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

120.00 MB

2.3.1 - Intro to User Behaviour.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

100.00 MB

2.3.3 - User Behavior - Heatmaps.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

100.00 MB

2.3.4 - User Behavior - Conversion Funnels.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

120.00 MB

2.0 - Module 2 - Website & User Analytics.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

50.00 MB

2.4 - Final Words.mp4

Learn how to make sense of website statistics & increase organic traffic. A course by Visitor Analytics

100.00 MB

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Course specifications

Duration:

1:30 Hours

Students:

0

Files:

29

Created Date:

26 May 2022

Robert Ransdell

System Administrator at Amazon

4.69

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